In my time researching discount cards and discounts and coupons in general ,i have found that the use of discounts and coupons to help with your retailing marketing has been around a long time and like everything else it is now back in fashion again !
A little bit of background on discounts ! .
“ In 1894, Atlanta businessman and co-owner of Coca-Cola Asa Candler used handwritten tickets for a free glass of Coca-Cola to help market his new soft drink. Within one decade Coca-Cola was in every state and within two decades one in every nine Americans had received a free Coca-Cola soft drink.
One year later, grocer C.W. Post began using coupons to help sell groceries. His coupon gave people a one cent discount on his new breakfast cereal, Grape Nuts.
During the dirty thirties clipping coupons had become necessary for many American families who struggled to afford groceries.
By the 1940s chain supermarkets, which were popping up all over the country, continued the tradition of using coupons that the smaller neighborhood grocery stores had developed. “
Now that technology has moved on the discount card or loyalty card has taken the place of the paper coupon / discount and is proving to work very very well for lots of the supermarket chains or department store … i bet if you look in your wallet or purse you own at least 3 – 5 of these cards and use them regularly to save money ….
“Loyalty programs improve customer retention and encourage spending. Customer acquisition is improved by distinguishing you and your services from the competition. This is particularly true for the U.S. market, where smart cards are still considered unique. “
This is my aim with Emerald Discounts & Local Discounts Ireland to make this an affordable option for all companies small or not in Ireland …. we will help you create a loyalty programme to suit your budget and needs contact us today on 086 2119326
Visit our website http://www.localdiscounts.ie or http://www.emeralddiscounts.ie today !!
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